Heat transfer printing involves creating a design on a special transfer paper using a digital printer and then using heat and pressure to transfer the design onto the fabric. This process is ideal for designs with a high level of detail and colour, as it can reproduce even the most intricate designs with high precision.

Additionally, heat transfer printing allows for flexibility in terms of the type of fabric that can be used, as it can be used on fabrics that are not suitable for screen printing, such as polyester, nylon, and spandex.

It is also a good option for small print runs, as the setup costs are relatively low, making it a cost-effective option for smaller orders.